小尹有好茶
Tea persona IP · Livestream commerce
3.31M
Followers
¥10M+
Peak monthly sales
A tea persona IP in livestream commerce. A professional persona builds trust and the livestream closes the sale — peak monthly sales above ¥10M.
01 / Business Map
Full-Funnel Growth Loop:Five Stages, One Thread
From cold-starting an account to steady monetization, we break growth into five actionable stages — closing the gap where content gets made but nobody owns conversion.
STEP 01
🎯
Positioning
Category, target audience, competitive slot and differentiation angles.
➔
STEP 02
🧑💼
Persona Building
Founder on camera or a professional persona that earns trust on first sight.
➔
STEP 03
🎬
Content Planning
Topic bank + script templates + a shooting cadence — consistent output, no waiting for inspiration.
➔
STEP 04
📈
Traffic Operations
Platform distribution, comment-section handling and paid amplification — turning traffic into enquiries.
➔
STEP 05
💰
Monetization Loop
Lead handling, conversion scripts and livestream closing — building repeatable revenue.
⚠️ Three Pain Points We Solve
- Undifferentiated positioning: without a clear persona the account reads just like everyone else in the category.
- Unsustainable content: shooting whatever comes to mind, with no column system to keep publishing alive.
- Operations gap: content gets made, but publishing, comments and data review have no owner — so traffic never turns into enquiries.
✅ How We Solve It
- Three-axis IP positioning: persona, content vertical and platform mix settled up front — differentiate before you shoot.
- Column-based content matrix: 4 opinion videos, 2 trend-led pieces, 3 customer stories and 2 behind-the-scenes clips — all 12 scheduled and approved up front.
- End-to-end operations loop: account setup, production, publishing and monthly reviews handled end to end — you only show up on camera and approve cuts.
02 / Core Capabilities & Proven Results
Two Core Capabilities:AI Short-Form Video + Livestream Operations
Short-form solves consistent output through IP positioning and a column matrix; livestreaming solves consistent sales through full-funnel operations. Each comes with real, line-by-line verifiable data.
🎞️
AI Short-Form Video
Turning content capacity from bottleneck into advantage
We lock IP positioning and the column matrix first, then run ideation, scripting, editing and distribution on AI tools — 12 videos a month without relying on inspiration or overtime.
① Ideation
Column-based content matrix
Four column types scheduled by the month, with all 12 topics confirmed up front.
② Scripting
Standard script and storyboard delivery
Every video ships with voiceover copy, storyboard notes and timing, structured around each platform's completion logic.
③ Editing
AI-accelerated editing pipeline
Batched shoots plus volume editing, subtitles, music and cover art — delivered at 45–90 seconds, 1080p.
④ Acceptance
Verification against real data
Your account's real numbers are the standard for coaching and sign-off.
Proof · Front-End Lead Gen (IP Incubation)
302Comments on a single video
324DM enquiries
300+Peak monthly leads
🎙️
End-to-End Livestream Operations
Four steps to a livestream that actually sells
A closed loop from planning to review — short-form fills the pool, livestream closes the sale. Every session is configurable, optimisable and repeatable.
① Planning
People, product, place
Host persona, product mix, set design and the spine of the script.
② Execution
Script design and pacing
Opening hooks, explanation pacing and closing language refined paragraph by paragraph.
③ Amplification
Paid traffic strategy, tuned live
We adjust spend and lead handling on live data to amplify what is working.
④ Consolidation
Building the review system
Session archives plus a monthly operations report, so issues and fixes stay traceable.
Proof · Back-End Conversion (Livestream Operations)
6m 31sAverage watch time
58.71%Follower share of viewers
70%+Above peers on every metric
Industry IP Portfolio
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5+10 agencies
Partner MCN agencies (5 national + 10 regional)
200+
Group leaders & independent creators
800+
Vertical short-video creators
LV4 and above
Livestream sales creator tier
Resource types coveredMCN agencies·Group leaders / independent creators·Vertical short-video creators·Livestream sales creators·Regional service providers·Brands·Industrial-belt factories·
Resource types coveredMCN agencies·Group leaders / independent creators·Vertical short-video creators·Livestream sales creators·Regional service providers·Brands·Industrial-belt factories·
女船长大花妹
Sea-fishing persona IP · Local life
230K
Followers
10w+
Monthly monetization
A sea-fishing persona IP. Niche-scene content paired with experience products — a modest follower base that monetises steadily at ¥100K+ per month.
东昌饼家桂姐
Restaurant-owner persona IP · Local life
80
Original videos published
Blue V
Verified business entity
Gui-jie, founder of Dongchang Bakery in Huizhou, appears on camera — traditional craft and Cantonese flavours front and centre, building local mindshare through an owner persona.
Backlit Panel · Factory Owner
Manufacturing IP · B2B lead generation
300+
Peak monthly leads
302
Comments on a single video
The owner explains product craft on camera and the comment section becomes the enquiry pool, targeting fitted-furniture factories and distributors.
View the full case →拜伦爱折腾
Video commerce IP · Content-led retail
310K
Followers
1.99M
Total likes
A video-commerce IP. A tinkerer persona and scene-driven content convert into sales, with content and livestreaming running in parallel.
小明说画
Art vertical IP
208K
Followers
620K
Total likes
An art vertical IP. Plain-spoken commentary lowers the barrier to art, with a shopfront carrying art books and fine-art reproductions.
木子小虫 COCO
Livestream commerce · Store account
272K
Followers
Livestreaming
main arena
A store account anchored in livestreaming; the follower base builds steadily while content drives traffic into the room and supports repeat purchase.
奇人匠心
Intangible-heritage craft IP
584K
Followers
17.74M
Total likes
An intangible-heritage craft IP. Spreading Eastern aesthetics and Yixing-ware culture, the content is itself the channel — carrying product and bespoke orders.
媛媛财富保险规划
Insurance IP · Xiaohongshu
Xiaohongshu
Primary platform
Upper-affluent
Target audience
An insurance IP positioned around wealth structuring for affluent households, focused on retirement planning, asset growth and legacy.
Sunny 哥在 HK
Insurance IP · WeChat Channels (business-verified)
22
Years in insurance
Private-banking
Broker team founder
22 years in insurance and executive roles; the verified entity is the Nanjing branch of an insurance agency, focused on cross-border protection and asset allocation.
Luna 月亮女神本尊
Finance IP · WeChat Channels
HKUST master's
Founder's education
3
Matrix accounts
A finance-commentary persona running an account matrix across finance, Hong Kong living and quality goods, focused on diversification and information-gap explainers.
中融亚洲
Finance IP · Douyin
641K
Followers
6.47M
Total likes
A finance IP explaining financing to SMEs and micro-businesses — professional content that builds trust and converts into consultations.
Source: account home pages and backend screenshots across platforms (Douyin / WeChat Channels / Xiaohongshu). Figures follow what each account publicly displays; where follower counts are not public, we show content volume and verified entity instead.
03 / Team & Resources
Why Choose Us:Operators, not talkers
Four core strengths backed by a frontline operator track record — we prove capability with data and results, not slide decks.
01
Full-funnel coverage
From IP incubation to livestream revenue — content, operations, paid traffic and review handled in one place, with no vendors to coordinate.
02
Operator-led team
We understand business, content and conversion. Every plan comes from hands-on account work.
03
Data-driven decisions
Topics, content and spend are continuously tuned on live data — every step justified.
04
Cross-industry proof
Our methodology has been tested across brick-and-mortar, e-commerce, local life and personal brands.
CONTENT
Content Operations
Account positioning, persona building, topic-bank and script systems, plus batch production and iteration.
LIVE
Livestream Operations
People-product-place planning and pacing, with hands-on experience running sessions above ¥500K.
GROWTH
Paid Traffic Optimization
Campaign strategy and live tuning — data decides whether to scale, cut or swap creative.
DATA
Data Review
A session review system that turns each stream's data into reusable improvements.
More than a service — a long-term growth partner
Tell us your industry and where you are stuck. Within one business day we will come back with a tailored growth diagnosis.
Contact Support
Email: support@jarrich.cn
Service area: Guangdong · Hong Kong, China — remote collaboration nationwide
Brick-and-mortar clients have won 300+ leads from short video, with livestream dwell time past 6 minutes. See the same playbook:
View the full results →